Actress Shah Granville launched Sweet Curly Beauty for  late night dreamers and early rise who need a golden detox to brighten and tighten their eyes. Sweet Curly Beauty offers organic skin care products with a luxury touch.

We asked her a few question to get to know the vision behind Sweet Curly Beauty and here's what we learned:

Shah is an actress and community service advocate from Los Angeles California. Her mission with Sweet Curly Beauty is to offer organic, quality skincare products that encourage women of color to luxuriate in their self/care and re-center themselves in their own beauty story.

BEAUTYBEEZ: What makes you passionate/drives your business?

Shah: I am passionate about my business because it is so fulfilling to hear momtrepreneurs, creators, night owls, early birds, executives, athletes and every woman in between, of all ages, telling me how much my 24K Gold eye gel masks have refreshed their skincare routine, has created space to secure 20 minutes of their day that is all their own, or that I have inspired them for the first time to create a skincare routine for themselves! Self-love is a revolutionary act, and I want my product to scream “Vive la révolution.”  

BEAUTYBEEZ: (If you have multiple products) please tell us your favorite product, and why.

Shah: I love my 24 Gold Crystal Collagen Masks because they WORK! The organic ingredients like nano gold, collagen, sea moss, witch hazel and antioxidants work together to brighten and tighten our sensitive undereye, and for me that spells confidence! 

Shop Sweet Curly Beauty in store and online for your luxury self-care 😍